Hollywood is all about fake. That is what movies are – fake depictions of a fake reality that only exist in the mind of scriptwriters, directors and a usually gullible audience. (Disclosure: I do like some movies.)
Hollywood has never been shy of plagiarizing. Every idea, tale of cinematographic trick that made a splash somewhere – and is thereby a potential money generator – will get copied again and again. Every successful make gets a remake. And another one.
In 2015 the promoting host of the Miss Universe franchise “misread” the name of the winner. He announced “Columbia” when the chosen winner was “Philippines”. After he few minutes he “corrected” himself. That “mistake” brought a lot of additional media attention – and financial value – to the event owner.
The Academy of Motion Picture Arts and Sciences, the U.S. marketing and lobby organization of the movie makers, hands out some yearly rewards arranged to promote specific movies or persons in the movie business. The academy award ceremony is a rather boring event but it gets a lot of hype and media attention (and thereby generates lots of advertisement revenue).
To further increase its value this years event plagiarized the idea of the Miss Universe promoters. One of the hosts announced the wrong winning movie for some category and then reversed himself to announce a different “real” winner. It was a “mistake” just as surely as Hollywood’s latest movie was a description of real life.
Those without memory went into the desired frenzy, the insiders yawned. “Oh, that clumsy fake again.”
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