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‘Dark Persuasion’ – The History of Brainwashing from Pavlov to Social Media

“I can make you do whatever I want you to do. I just need time, and the right combination of rewards and punishments.” It’s one of the most dangerous and powerful tools in the arsenal of corporations and governments: weaponized Applied Behaviour Psychology. 

Author and psychological warfare expert and distinguished professor emeritus in the Department of Psychiatry at UC San Diego, Joel Dimsdale, discusses his latest book, Dark Persuasion: A History of Brainwashing from Pavlov to Social Media, which tracks the evolution of weaponized brainwashing – from its beginnings in torture and religious conversion, and then into the age of neuroscience and social media. Watch: 

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