Ronan Shields
Dec 21, 2012
Instagram has reverted to its original advertising terms and conditions in a move to quell unrest prompted by an earlier update to its advertising policies.
The U-turn was prompted by mass unrest following an update to its terms and conditions, announced Monday (17 December), which led users of the photo-sharing site to believe that their images would be included in third-party advertising on the service.
Social media channels were flooded with angry comments, with many people deleting their accounts in protest to the development. The backlash prompted Instagram co-founder Kevin Systrom to claim there had been a “misunderstanding” and that it would further modify its usage terms to clarify the matter.
In a blog post published yesterday (20 December), Systrom said: “Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010.”
Systrom goes on to say that Instagram would take time to complete its plans regarding advertising rather than “obtain permission from you to introduce possible advertising products we have not yet developed” in the post.
It continues: “Finally, there was also confusion about how widely shared and distributed your photos are through our service. The distribution of your content and photos is governed by our privacy policy, and always has been. We have made a small change to our terms to make that as clear as possible.”
Source: Marketing WeekIn Reaction To Swedish Riots and Privacy Concerns, Instagram Makes Advertising U-turn
December 22, 2012 By 274 Comments
21st Century Wire says… In a direct reaction to the mayhem caused by Facebook and Instagram’s data free-for-all, pressure is being applied to the digital moguls to claw back previous plans to use children and adult pictures for commercial marketing and advertising applications.
Ronan Shields
Dec 21, 2012
Instagram has reverted to its original advertising terms and conditions in a move to quell unrest prompted by an earlier update to its advertising policies.
The U-turn was prompted by mass unrest following an update to its terms and conditions, announced Monday (17 December), which led users of the photo-sharing site to believe that their images would be included in third-party advertising on the service.
Social media channels were flooded with angry comments, with many people deleting their accounts in protest to the development. The backlash prompted Instagram co-founder Kevin Systrom to claim there had been a “misunderstanding” and that it would further modify its usage terms to clarify the matter.
In a blog post published yesterday (20 December), Systrom said: “Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010.”
Systrom goes on to say that Instagram would take time to complete its plans regarding advertising rather than “obtain permission from you to introduce possible advertising products we have not yet developed” in the post.
It continues: “Finally, there was also confusion about how widely shared and distributed your photos are through our service. The distribution of your content and photos is governed by our privacy policy, and always has been. We have made a small change to our terms to make that as clear as possible.”
Source: Marketing Week



Ronan Shields
Dec 21, 2012
Instagram has reverted to its original advertising terms and conditions in a move to quell unrest prompted by an earlier update to its advertising policies.
The U-turn was prompted by mass unrest following an update to its terms and conditions, announced Monday (17 December), which led users of the photo-sharing site to believe that their images would be included in third-party advertising on the service.
Social media channels were flooded with angry comments, with many people deleting their accounts in protest to the development. The backlash prompted Instagram co-founder Kevin Systrom to claim there had been a “misunderstanding” and that it would further modify its usage terms to clarify the matter.
In a blog post published yesterday (20 December), Systrom said: “Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010.”
Systrom goes on to say that Instagram would take time to complete its plans regarding advertising rather than “obtain permission from you to introduce possible advertising products we have not yet developed” in the post.
It continues: “Finally, there was also confusion about how widely shared and distributed your photos are through our service. The distribution of your content and photos is governed by our privacy policy, and always has been. We have made a small change to our terms to make that as clear as possible.”
Source: Marketing WeekFacebook and Instagram’s New Ad Policy Change ‘Could Compromise Privacy for Teens’
December 19, 2012 By 317 Comments
21st Century Wire says… this story appeared only yesterday in the Washington Post, and it’s uncanny how neatly this ties into the Instagram riots in Sweden on the same day. It would be uncanny – unless you believe that’s it’s part of a larger step by step plan. Hegelian dialectic: Problem+Reaction=Solution… their solution, of course. This latest artificial crisis was created by the corporations behind closed doors, who have now created digital cartels between many of these platforms online.
The solution will be some form of global governance-administered restriction of privacy or anonymity online. There would be no crisis if the corporations were not so hell-bent on using people’s photographs and data as free content for generating ads no one needs…
Washington Post
Brian Womack
(Bloomberg) – Facebook Inc.’s Instagram policy changes, announced yesterday, may let advertisers use teenagers’ photos for marketing, raising privacy and security concerns, said Jeffrey Chester, executive director for the Center for Digital Democracy.
The new policies, which now apply to users as young as 13, enable Instagram, a photo-sharing service that Facebook bought in August, to use members’ names, text, photos and other content with marketing messages, the company said on its site. The new terms of use, set to take effect next month, could be exploitative, Chester said.
Facebook, operator of the world’s largest social network with more than 1 billion users, is changing policies for its Instagram unit as it looks for ways to increase revenue across its services. Instagram, popular with teens and young adults, reached more than 100 million users, Facebook Chief Executive Officer Mark Zuckerberg said in September.
Facebook “sees teens as a digital goldmine,” said Chester, whose group is focused on privacy issues. “We will be pressing the Federal Trade Commission to issue policies to protect teen privacy.”
If users are younger than 18, then they “represent” that at least one parent or guardian has also agreed to content being used in marketing, according to the updated usage terms. The changes are aimed at protecting members while preventing abuse, Instagram said in a blog.
In the updated policy document, Instagram also said it may not always identify paid services or sponsored content. The company said it doesn’t claim ownership of any content on the service, though some businesses may pay to display users’ names, likeness or photos in connection with sponsored content.
“Our updated privacy policy helps Instagram function more easily as part of Facebook by being able to share info between the two groups,” the company said. “This means we can do things like fight spam more effectively, detect system and reliability problems more quickly, and build better features for everyone by understanding how Instagram is used.”
Read more



The new policies, which now apply to users as young as 13, enable Instagram, a photo-sharing service that Facebook bought in August, to use members’ names, text, photos and other content with marketing messages, the company said on its site. The new terms of use, set to take effect next month, could be exploitative, Chester said.
Facebook, operator of the world’s largest social network with more than 1 billion users, is changing policies for its Instagram unit as it looks for ways to increase revenue across its services. Instagram, popular with teens and young adults, reached more than 100 million users, Facebook Chief Executive Officer Mark Zuckerberg said in September.
Facebook “sees teens as a digital goldmine,” said Chester, whose group is focused on privacy issues. “We will be pressing the Federal Trade Commission to issue policies to protect teen privacy.”
If users are younger than 18, then they “represent” that at least one parent or guardian has also agreed to content being used in marketing, according to the updated usage terms. The changes are aimed at protecting members while preventing abuse, Instagram said in a blog.
In the updated policy document, Instagram also said it may not always identify paid services or sponsored content. The company said it doesn’t claim ownership of any content on the service, though some businesses may pay to display users’ names, likeness or photos in connection with sponsored content.
“Our updated privacy policy helps Instagram function more easily as part of Facebook by being able to share info between the two groups,” the company said. “This means we can do things like fight spam more effectively, detect system and reliability problems more quickly, and build better features for everyone by understanding how Instagram is used.”
Read moreEuropean Regulator Forces Facebook to Change Its Data Policy
November 28, 2012 By 231 Comments
By Laura O’Reilly
The privacy watchdog responsible for regulating Facebook in Europe is understood to have forced the social network to change one of its latest proposed policies that would see it blend user data with that of ‘Instagram’.
The Irish Data Protection Commissioner (DPC), which presides over the social network’s European headquarters in Dublin, says it expects Facebook’s proposed data use policy to be modified to allow users a greater level of consent over the way their actions and content on the site can be used by the company.
A spokeswoman at the Irish DPC told technology blog The Register: “We have sought and received clarifications on a number of aspects and have outlined our position in relation to what consent will be required for aspects of the policy.”
It is not yet clear the exact aspects of the policy Facebook has agreed to change, but it is thought to relate to the Instagram data share proposals.
Facebook was hoping that by combining data from its platform and the photo sharing app it acquired earlier this year would be able to help the company offer brands more targeted advertising opportunities.
The social network said in a statement last week when it first emerged the Irish DPC had contacted the company: “We are in regular contact with our regulators to ensure that we maintain high standards of transparency in respect of our policies and practices. We expect to maintain a continuous dialogue with the Irish DPC as our service evolves.”
Facebook’s proposals to combine its user data with that of Instagram have also been opposed by two privacy campaign groups – The Electronic Privacy Information Center (EPIC) and the Center for Digital Democracy (CDD) – which wrote a joint letter requesting the company reconsiders the amends to its policy.
They also object to Facebook’s plans to stop users’ ability to vote on changes to its privacy policy, which it has allowed since 2009 for any change that attracts at least 7,000 comments. It is also looking to change users’ inbox default settings, which could lead to members receiving more unwanted messages from other users or spam from companies.
The letter says: “Because these proposed changes raise privacy risks for users, maybe contrary to law, and violate your previous commitments to users about site governance, we urge you to withdraw the proposed changes.”
In the UK, the Open Rights Group is writing to the Information Commissioner’s Office to ask it to examine the changes in Facebook’s privacy policy and act on them in a similar way to other data protection authorities elsewhere.
In April Facebook reached a settlement with the US Federal Trade Commission over claims it had deceived users into sharing more information than they realised. Under the settlement, Facebook must obtain user consent for significant changes to its privacy settings and must commit to 20 years of independent audits.



The Irish Data Protection Commissioner (DPC), which presides over the social network’s European headquarters in Dublin, says it expects Facebook’s proposed data use policy to be modified to allow users a greater level of consent over the way their actions and content on the site can be used by the company.
A spokeswoman at the Irish DPC told technology blog The Register: “We have sought and received clarifications on a number of aspects and have outlined our position in relation to what consent will be required for aspects of the policy.”
It is not yet clear the exact aspects of the policy Facebook has agreed to change, but it is thought to relate to the Instagram data share proposals.
Facebook was hoping that by combining data from its platform and the photo sharing app it acquired earlier this year would be able to help the company offer brands more targeted advertising opportunities.
The social network said in a statement last week when it first emerged the Irish DPC had contacted the company: “We are in regular contact with our regulators to ensure that we maintain high standards of transparency in respect of our policies and practices. We expect to maintain a continuous dialogue with the Irish DPC as our service evolves.”
Facebook’s proposals to combine its user data with that of Instagram have also been opposed by two privacy campaign groups – The Electronic Privacy Information Center (EPIC) and the Center for Digital Democracy (CDD) – which wrote a joint letter requesting the company reconsiders the amends to its policy.
They also object to Facebook’s plans to stop users’ ability to vote on changes to its privacy policy, which it has allowed since 2009 for any change that attracts at least 7,000 comments. It is also looking to change users’ inbox default settings, which could lead to members receiving more unwanted messages from other users or spam from companies.
The letter says: “Because these proposed changes raise privacy risks for users, maybe contrary to law, and violate your previous commitments to users about site governance, we urge you to withdraw the proposed changes.”


